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CASE TWO:

PROBLEM / OPPORTUNITY:
A national steel manufacturer wanted to develop a new product line.

SOLUTION:
Cornerstone conducted a Competitive Analysis of the manufacturers already involved in the industry. Secondary research and competitive business intelligence created a profile of the opportunities and niches available. Competitive sales and customers were isolated.

ACTION:
The steel manufacturer created a state-of-the-art division with this unrealized opportunity. The result: a highly profitable subsidiary, which, 9 years later, continues to be one of their most profitable entities.